Beyond compare

Icelandic Lamb is a marketing agency whose mission it is to raise the value of Icelandic lamb and thereby increase Icelandic farmers’ earnings. To this end, we are working on product identification for Icelandic lamb on the relevant markets, encouraging value creation in the sector, focusing on marketing to foreign visitors to Iceland and increasing the profitability of exports.


1,100 years of lamb farming tradition


As the Vikings set foot on Iceland over 1,100 years ago, their unique breed of sheep
kicked and jumped past them into Iceland’s rich green pastures. That was the beginning
of our sheep farming tradition, which we can proudly say is as old as the Icelandic
people themselves. Today, the Icelandic Lamb Marketing Board is a collective of farmers,
producers and abattoirs proudly continuing these long-standing traditions
where all sheep- and lamb farms are small family-owned businesses.


Experts in a unique Icelandic Breed


The Icelandic sheep are bred for meat quality and remain one of the purest and
most protected species in the world. No cross-breeding with other foreign
breeds take place. Icelandic farmers have always had a tradition of recording
their lambs and sheep and keeping track of where each one originates. Farmers
and scientists register more than 90% of the lamb- and sheep stock in a breeding
database, where farmers and scientists can use the information to improve their
breeding programs. Throughout the years, Icelandic sheep have evolved to
become a pure, strong and robust species that can endure and survive the harsh
weather conditions in Iceland.


Pure Icelandic pastures create pure Icelandic Lamb


Iceland is one of the world’s youngest land masses, surrounded by the unspoiled
North Atlantic and on the cusp of the Arctic Circle. This is where our Icelandic
Lamb and sheep graze in fertile, pristine pastures all summer long. The purity of
the landscape ensures the matching purity of our Icelandic lambs – no other lamb
breed can quite reach the same standard.


We care for every single lamb


Sheep farmers in Iceland take a personal approach to animal welfare. In May, at the
start of lambing season, Icelandic farmers prepare for the birth of a new flock. This is
a special time when each newborn lamb is welcomed. Farmers take great care to track
which lambs have come from which ewe and as they grow and develop in these first
few weeks, they keep a watchful eye on them. By having a close relationship with their
sheep, filled with care and concern, risk factors in health and disease are minimized.

Icelandic Lamb’s manifesto